Made by hand, born from necessity

_{Kenton Wilde was born from frustration with hair products that didn’t work."I couldn’t find a clay that delivered a strong, flexible, matte hold while staying clean, so I spent many months testing and refining a formula that finally hit the sweet spot." The result is a handcrafted, small-batch matte clay made with 100% natural ingredients. No harsh chemicals, no fillers, just a product that performs every day. Strong. Matte. Reworkable. No compromises.}